SEO offers a visible and effective search presence leading to a considerable increase of sales, profitability, and cost efficiency for our clients.
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The term SEO means “Search Engine optimization”. It is an amazing strategy which assists the website to reach on the first page of Google and also helps to collect a large number of traffic in the website. It's the procedure for affecting the visibility of the website or perhaps a web page inside a search engine's delinquent results-frequently known to as "natural," "organic," or "gained" results.
What is Search Engine Optimization?
The question is simple but the answer is very important for everyone who wants to know about SEO. Search Engine Optimization is a technique for online website holder to take a useful place on search engine. There is no need to tell that SEO is needed for every Search Engine whether it is for Google, Bing or Yahoo. In short, the technique that’s help online business holder to promote their site or business is mainly called SEO.
History in Brief:
One day two friends were on for shopping and they were thinking to create one useful search engine that will help everyone to find their desired topic or products. One of them is Larry Page and the other one Sergey Brin. Yes, they are the creator of the best SEO services till now Google. Though this post is not about Google but it pretty much related to Google. When we think of Search Engine Optimization we find Google knocking on the door. Over 85% users are using Google with their eyes close.
We can see mainly two types of Search Engine optimizations.
On page optimization
Off page optimization
On page optimization: If you want to build up an excellent website, on page optimization is a must. On page optimization refers to the inner side of the website. Now search engines are getting more intelligent and smarter daily. On page optimization is the first step of SEO. By using on page optimization, you can increase the visitor of your website as well as page rank. The key features of on page optimization at a glance:
Meta tag ( Title, Key word, Description )
H1 – H6
Image Alt tag
Name of Page or File
Keyword based / SEO friendly contents
Besides the other items are as follows;
Internal linking strategy
Always start with selection of keyword, study and testing.
Track target keywords
Usability and accessibility
Off page optimization: Off page optimization can be done outside the website or off pages of a website. The principal subject of the off page optimization is to create strong back link/ incoming link for the website. By practicing off page optimization you can reach not only the first page of Google but also page rank. The key features of off page optimization at a glance:
Social Book Marking
In the internet arena we can see two types of SEO techniques. They are as follows;
White Hat SEO: White Hat optimization completely follows the search engine rules and policies. It makes a long term investment on the website. Keywords, back linking, link building etc are the white Hat SEO techniques. For example, a website that is search engine optimized which focuses on relevancy along with natural ranking is pondered to be optimized utilizing White Hat SEO practice. Thus, White Hat SEO is considered as “Ethical SEO”.
Black Hat SEO: In the search engine terminology, it is an illegitimate optimization. It refers to the use of destructive SEO techniques, strategies and tactics. It does not follow the Search engine rules and regularities. A blogger can reach the website at the first page of Google within a short time by using black hat SEO. But it is not permanent. Black Hat SEO can probably result in your website being expelled from search engine. It is also be referred as “Unethical SEO”
Finally Search Engine Optimization has created the online marketing awfully easy for us. As an online marketing strategy, SEO views how search engines work, what individuals search for, the particular search terms or key words typed into search engines are preferred by their specificaudience. Improving a site may engage enhancing its HTML and attached computer coding to each raise its significance to distinct key terms and also to get rid of obstacles towards indexing actions of the major search engines. Marketing a website to improve the amount of back links, or even inbound links, is yet another tactic of SEO services.
Our search engine optimization core services include: Organic Search, On-Page SEO, Link Building, Keyword Research / Strategy and Activity Report.
Development and targeted promotion of remarkable content that fulfills your needs by achieving, improving and maintaining the visibility of your web presence.
Make your content easily accessible to search engines. Our team is ready to implement solutions to boost your rankings and improve your performance.
An essential part of any successful SEO strategy, let’s build your internal link profile to add significance to your page keywords listed within search engines.
Search Engine Optimization is fundamental to success. Our SEO strategies will earn your site a higher ranking in search results. We’ll provide a full SEO keyword rankings report, a link building profile report and indexed page information. Our customer focused team will improve your traffic flow and increase sales for your web-based operations.
SEO is the lifeline of online marketing. We offer our valued clients a high quality and affordable package. Leave the rest up to us as our experts are trained on the latest guidelines from all major search engines such as Google, Bing and Yahoo.
One of the most Important SEO elements is the target keywords. Let our team determine the best strategy for all your link building activities to increase your search engine ranking and organic traffic.
We provide a detailed report of your website SEO performance evaluation, as well as data about your traffic, top referring keywords and a full explanation of your search engine activity.
“Over the months, the awareness of Expedition Agape has grown exponentially. We now see a regular and dedicated volunteer team with constant new referrals. Our Facebook Page has also increased in likes, more than tripling from the original number of likes of 500 to more than 1,500. Through enhanced search engine optimization, we see more targeted as well as expanded outreach of our work to online netizens.”
Serene Koh, Expedition Agape
Our team of professional SEO experts is the perfect partner for a successful business partnership.