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Expedition Agape is a charity organization in Singapore, with working adult volunteers mentoring teenagers in challenging life circumstances, making a difference to local and overseas communities in need.


 

Project: Social Media Marketing

Challenge

Boost brand awareness, increase Facebook Page community and engage them so as to augment volunteers and teenagers sign-ups as well as raise number of attendees in Expedition Agape’s charity events.

Solution

OOJO did strong Social Media Marketing; e.g. posts that attract people who have social causes interest, posting at optimum timing, posts that are seasonal, etc. At the same time, OOJO ran an Online Advertising Campaigns that boost brand awareness for Expedition Agape.

Results

The number of Likes increased by more than 300%, from the original number of less than 500 to the current more than 1,500, and still rising. There are more volunteers and teenagers now, and still growing. Attendees for events also saw a climb in numbers.

ROI

Likes increased to more than 1,500 (more than 300% increase). New volunteers and teenagers joined. More attendees in fund raising events, and as such, achieved more funds raised to support this cause.

more than 300% ROI

From The Client

“Over the months, the awareness of Expedition Agape has grown exponentially. We now see a regular and dedicated volunteer team with constant new referrals. Our Expedition Agape Facebook Page has also increased in likes, more than tripling from the original number of likes of 500 to more than 1,500. Through enhanced search engine optimization, we see more targeted as well as expanded outreach of our work to online netizens.”

Serene Koh, Expedition Agape

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