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Expedition Agape is a charity organization in Singapore, with working adult volunteers mentoring teenagers in challenging life circumstances, making a difference to local and overseas communities in need.


 

Project: Website Design & Maintenance and SEO

Challenge

To manage their website such as to improve layout and design, create and update content, and increase traffic to website via SEO (e.g. writing Search Engine Optimized content). Ultimately, to increase volunteers and teenagers.

Solution

Small changes were made over time to the layout and design so as not to confuse regular visitors. Eventually, the entire site was given an improved look and feel that aesthetically pleasing as well as made sense to Google’s search bots.

Content was improved and SEO-enabled. For example, our SEO experts did keyword research, and competed for ranking on First Page of search engines such as Google. Competitive keywords such as ‘Charity Events in Singapore’ were selected.

Results

Increased traffic to Expedition Agape website. Good comments by visitors about layout, design and content. Expedition Agape’s website climbed up the rankings of search engines, landing on First Page of search engines like Google.

ROI

Increased awareness of Expedition Agape. Increased volunteers and teenagers. Continual referrals.

383% ROI

From The Client

“Over the months, the awareness of Expedition Agape has grown exponentially. We now see a regular and dedicated volunteer team with constant new referrals. Our Expedition Agape Facebook Page has also increased in likes, more than tripling from the original number of likes of 500 to more than 1,500. Through enhanced search engine optimization, we see more targeted as well as expanded outreach of our work to online netizens.”

Serene Koh, Expedition Agape

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