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Expedition Agape is a charity organization in Singapore, with working adult volunteers mentoring teenagers in challenging life circumstances, making a difference to local and overseas communities in need.

SEO-2 Project: SEO (Search Engine Optimization)

Challenge

Rank Expedition Agape website on First Page of search engines such as Google, Yahoo and Bing thereby increasing brand awareness and driving more traffic to the website.

Solution

OOJO’s SEO experts applied a strong SEO strategy that included keyword research, selection of best keywords, OnPage SEO and OffPage SEO.

Results

SEO-1

Expedition Agape’s website ranked on First Page of search engines within 1 month for some keywords. And still climbing in ranks for other keywords. Achieved increase in brand awareness and driving more traffic to the website.

ROI

Ranked on First Page of search engines. Increased brand awareness and traffic to website.

 

383% ROI

Content-Marketing-Strategy

Project: Website Design & Maintenance and SEO

Challenge

To manage their website such as to improve layout and design, create and update content, and increase traffic to website via SEO (e.g. writing Search Engine Optimized content). Ultimately, to increase volunteers and teenagers.

Solution

Small changes were made over time to the layout and design so as not to confuse regular visitors. Eventually, the entire site was given an improved look and feel that aesthetically pleasing as well as made sense to Google’s search bots.

Content was improved and SEO-enabled. For example, our SEO experts did keyword research, and competed for ranking on First Page of search engines such as Google. Competitive keywords such as ‘Charity Events in Singapore’ were selected.

Results

Increased traffic to Expedition Agape website. Good comments by visitors about layout, design and content. Expedition Agape’s website climbed up the rankings of search engines, landing on First Page of search engines like Google.

ROI

Increased awareness of Expedition Agape. Increased volunteers and teenagers. Continual referrals.

383% ROI

Digital Marketing Agency in Singapore increased engagement and likes for Facebook PageProject: Social Media Marketing

Challenge

Boost brand awareness, increase Facebook Page community and engage them so as to augment volunteers and teenagers sign-ups as well as raise number of attendees in Expedition Agape’s charity events.

Solution

OOJO did strong Social Media Marketing; e.g. posts that attract people who have social causes interest, posting at optimum timing, posts that are seasonal, etc. At the same time, OOJO ran an Online Advertising Campaigns that boost brand awareness for Expedition Agape.

Results

The number of Likes increased by more than 300%, from the original number of less than 500 to the current more than 1,500, and still rising. There are more volunteers and teenagers now, and still growing. Attendees for events also saw a climb in numbers.

ROI

Likes increased to more than 1,500 (more than 300% increase). New volunteers and teenagers joined. More attendees in fund raising events, and as such, achieved more funds raised to support this cause.

more than 300% ROI

From The Client

“Over the months, the awareness of Expedition Agape has grown exponentially. We now see a regular and dedicated volunteer team with constant new referrals. Our Expedition Agape Facebook Page has also increased in likes, more than tripling from the original number of likes of 500 to more than 1,500. Through enhanced search engine optimization, we see more targeted as well as expanded outreach of our work to online netizens.”

Serene Koh, Expedition Agape

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